Being top of mind on LinkedIn is not just about posting often. It’s about being the person who spots, understands and explains the most important news in a space before everyone else. The problem: proper monitoring takes time. With the “Add news” feature in My Post Factory, you turn that manual research into an automated stream of expert-level posts.
1) Real top of mind status comes from better monitoring
On LinkedIn, a lot of people repeat the same opinions over and over. To truly become top of mind, you want to be the person who brings fresh, relevant news with a clear point of view.
The challenge is that serious monitoring takes time: scanning dozens of articles, reading, filtering, summarizing… and only then turning that into a clean LinkedIn post. If you are already running a business, that time simply doesn’t exist.
This is exactly where My Post Factory helps: you stay in control of the “what” (your topics, your area of expertise), while the tool handles the “how” (finding the news, summarizing it, and turning it into ready-to-publish posts).
2) Setting up the “Add news” feature in My Post Factory
First, you define your expertise topics: for example “open banking”, “B2B SaaS”, “marketing automation”, “sustainable e-commerce” or “remote work & HR”. Each topic becomes an editorial axis inside My Post Factory.
Then you activate the “Add news” feature on those topics. The tool fetches the latest relevant articles, generates a clear summary and rewrites them in your tone of voice (educational, expert, bold, etc.) with a short expert commentary.
In the end, you get structured LinkedIn posts: hook, news summary, expert take, call to action and, when needed, a link or reference to the original source so your audience can dig deeper.
3) Publishing consistently: news + evergreen content
The key to staying top of mind is intelligent repetition: alternating evergreen content (guides, tips, case studies) with news-based posts, and never letting your profile go silent for weeks.
My Post Factory lets you set a clear rhythm: for example, Monday to Thursday you publish evergreen content generated by the platform, and every Friday you share a news-based post about the latest developments in your field. You can keep manual review before publishing or switch to full auto once you’re comfortable.
Within a few weeks, your profile becomes a habit for your audience: they come to you to understand what’s happening in the industry, without having to do the monitoring themselves.
